Privacy Policy

1. Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

• Fill out contact forms or request information
• Subscribe to our newsletter or communications
• Participate in surveys or feedback requests
• Communicate with us via email, phone, or chat
• Register for events or webinars

This may include:

• Contact Information: Name, email address, phone number, company name, job title
• Professional Information: Industry, company size, therapeutic areas of interest
• Project Information: Details about your pharmaceutical marketing needs and challenges
• Communication Preferences: How and when you prefer to be contacted

Information Automatically Collected

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device type
• Usage Information: Pages visited, time spent on pages, referral sources
• Technical Data: Screen resolution, language preferences, time zone
• Cookies and Similar Technologies: We use cookies to enhance your experience (see our Cookie Policy)

2. Third-Party Services and Data Collection

We use various third-party services that may collect and process your data. These services have their own privacy policies and data handling practices:

Analytics Services

• Google Analytics: Tracks website usage and performance. View Google's Privacy Policy
• Microsoft Clarity: Provides website analytics and user behavior insights. View Microsoft's Privacy Statement

Communication and Form Services

• Google Forms: Our contact forms are powered by Google Forms. View Google's Privacy Policy
• Google Workspace: Email communications may be processed through Google Workspace services

Content Delivery and Hosting

• Google Fonts: We use Google Fonts for typography. View Google's Privacy Policy
• Cloudflare: Content delivery and security services. View Cloudflare's Privacy Policy

3. How We Use Your Information

We use the collected information for the following purposes:

Business Operations

• Responding to your inquiries and providing requested information
• Delivering our pharmaceutical marketing consultation services
• Processing and fulfilling service requests
• Managing client relationships and project communications

Communications

• Sending requested information about our services
• Providing updates on pharmaceutical marketing trends and insights
• Sending newsletters and educational content (with your consent)
• Notifying you about relevant events or webinars

Website Improvement

• Analyzing website usage to improve user experience
• Optimizing website performance and functionality
• Conducting A/B testing and user experience research
• Ensuring website security and preventing fraud

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Email communication services
• Analytics and performance monitoring
• Customer relationship management

Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Prevent fraud or security issues
• Enforce our terms of service

Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction.

5. Data Security

We implement appropriate security measures to protect your personal information:

• Encryption: Data transmission is protected using SSL/TLS encryption
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Updates: Security systems and software are regularly updated
• Staff Training: Our team is trained on data protection and privacy practices
• Incident Response: We have procedures in place to respond to potential data breaches

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Remember your preferences (such as theme selection)
• Analyze website traffic and usage patterns
• Improve website functionality and user experience
• Provide personalized content and recommendations

For detailed information about our cookie usage, please see our Cookie Policy.

7. Your Rights and Choices

Access and Control

You have the right to:

• Access: Request copies of your personal information
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Objection: Object to certain types of data processing

Communication Preferences

• Opt out of marketing emails by clicking the unsubscribe link
• Update your communication preferences by contacting us
• Request to be removed from our contact lists

Cookie Management

• Adjust cookie settings in your browser
• Use browser extensions to block tracking
• Clear existing cookies from your device

8. International Data Transfers

Our services may involve transferring your information to countries outside your jurisdiction. When we transfer personal information internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by relevant authorities
• Standard contractual clauses
• Certification schemes
• Codes of conduct

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, including:

• Active Inquiries: Until resolved plus 2 years for follow-up
• Client Relationships: Duration of engagement plus 7 years for legal requirements
• Marketing Communications: Until you opt out or we determine the data is no longer useful
• Website Analytics: Typically 26 months as per Google Analytics standard retention

10. Children's Privacy

Our services are intended for business professionals and are not directed at children under 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. When we make material changes, we will:

• Update the "Last Updated" date
• Notify users via email if they have subscribed to our communications
• Display a notice on our website
• Provide additional notice for significant changes that affect your rights